On 26 August 2021 Good Neighbors Cambodia and LG Electronics conducted the appointing ceremony to six representatives’ youth that successfully selected for the LG Ambassador Challenge 2021 to take lead their youth members in LG project implementations.

The main theme of the project is to promote self-reliance among Cambodian people who wish to solve a problem and create a happy society for their community

Mr. Kim Kyung Goo, representative of LG Electronics said that the LG Ambassador Challenge 2021 is a join funding project between LG Electronics and Community Chest of Korea which Good Neighbors Cambodia is the implementing partner.

The key strategy of the LG Electronic is to promote business ethnic standard, promote social participation and development, and promote social business and environment.

Mr. Jang Dongwon, country director of Good Neighbors Cambodia (GNC) elaborated that GNC is a non-profit organization and implement various programs based on eight main sectors including Child Protection, Education, WASH, Income Generation, Advocacy, Community Empowerment, and Environment Preservation. GNC receives support for its programs implementation from multi-stakeholders including government ministries, partner NGOs, local authorities, and community people to create a society that is free from poverty.

The LG Ambassador Challenge 2021 has been officially open for Cambodian people since the late of 2020 with total project proposal submitted of 35. As a result, there were six project proposals successful granted for the implementation, and which were initiated by the youths such as:

  • School Infrastructure Renovation project at four primary schools at Khan Dangkor, Phnom Penh
  • Good Community Well project at Koah Nheaek district, Mondulkiri province
  • Good Library at Mil Primary School project at Snoul district, Kratie province
  • Community WASH Improvement project at Thmar Koul district, Battambang province
  • Community Waste Management project at floating area of Ek Phnom district, Battambang province
  • Peer Learning for Quality Education at Ou Chrov district, Banteay Meanchey province

There were two representative youths during the appointing ceremony expressed that they are pleased to be selected as the LG Youth Ambassador, and ready to create the social impact for their community soon.

Meanwhile, Mr. Tith Bunna, marketing manager of LG Electronics emphasized that the LG Ambassador Challenge is initiated to contribute to social welfare or as a part of corporate social responsibility. This event does not only create impact to society but also to sharpen youth’s ability through team work to reach mutual goal, build communication and problem solving skill among their team which is a great experience for their future.

In the final remark, Mr. Bunna gave an encouragement message to all youths who joined the event and other members who will engage in the project. He also encouraged those who have not been selected as the youth ambassador, please do not give up and wait until the future opportunity because LG Electronics will continue to implement various CSR activities to help the people of Cambodia improve their livelihood as inspired by the LG’s slogan “Life is good with LG”.